Global Programmatic Advertising Platform Market Size, Status and Forecast 2019-2025

Published Date : 2019-08-12

Published By : Qy Research

Category : Technology

No. of Pages : 102

It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
In 2018, the global Programmatic Advertising Platform market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.

Market segment by Type, the product can be split into
Desktop Display
Desktop Video
Mobile Display
Mobile Video

Market segment by Application, split into
Governance
Commerical
Others

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Advertising Platform are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Table of Contents

1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type (2014-2025)
1.4.2 Desktop Display
1.4.3 Desktop Video
1.4.4 Mobile Display
1.4.5 Mobile Video
1.5 Market by Application
1.5.1 Global Programmatic Advertising Platform Market Share by Application (2019-2025)
1.5.2 Governance
1.5.3 Commerical
1.5.4 Others
1.6 Study Objectives
1.7 Years Considered

2 Global Growth Trends
2.1 Programmatic Advertising Platform Market Size
2.2 Programmatic Advertising Platform Growth Trends by Regions
2.2.1 Programmatic Advertising Platform Market Size by Regions (2019-2025)
2.2.2 Programmatic Advertising Platform Market Share by Regions (2014-2019)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Challenges
2.3.4 Porter’s Five Forces Analysis

3 Market Share by Key Players
3.1 Programmatic Advertising Platform Market Size by by Players
3.1.1 Global Programmatic Advertising Platform Revenue by by Players (2014-2019)
3.1.2 Global Programmatic Advertising Platform Revenue Market Share by by Players (2014-2019)
3.1.3 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI)
3.2 Programmatic Advertising Platform Key Players Head office and Area Served
3.3 Key Players Programmatic Advertising Platform Product/Solution/Service
3.4 Date of Enter into Programmatic Advertising Platform Market
3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application
4.1 Global Programmatic Advertising Platform Market Size by Type (2014-2019)
4.2 Global Programmatic Advertising Platform Market Size by Application (2014-2019)

5 North America
5.1 North America Programmatic Advertising Platform Market Size (2014-2019)
5.2 Programmatic Advertising Platform Key Players in North America
5.3 North America Programmatic Advertising Platform Market Size by Type
5.4 North America Programmatic Advertising Platform Market Size by Application

6 Europe
6.1 Europe Programmatic Advertising Platform Market Size (2014-2019)
6.2 Programmatic Advertising Platform Key Players in Europe
6.3 Europe Programmatic Advertising Platform Market Size by Type
6.4 Europe Programmatic Advertising Platform Market Size by Application

7 China
7.1 China Programmatic Advertising Platform Market Size (2014-2019)
7.2 Programmatic Advertising Platform Key Players in China
7.3 China Programmatic Advertising Platform Market Size by Type
7.4 China Programmatic Advertising Platform Market Size by Application

8 Japan
8.1 Japan Programmatic Advertising Platform Market Size (2014-2019)
8.2 Programmatic Advertising Platform Key Players in Japan
8.3 Japan Programmatic Advertising Platform Market Size by Type
8.4 Japan Programmatic Advertising Platform Market Size by Application

9 Southeast Asia
9.1 Southeast Asia Programmatic Advertising Platform Market Size (2014-2019)
9.2 Programmatic Advertising Platform Key Players in Southeast Asia
9.3 Southeast Asia Programmatic Advertising Platform Market Size by Type
9.4 Southeast Asia Programmatic Advertising Platform Market Size by Application

10 India
10.1 India Programmatic Advertising Platform Market Size (2014-2019)
10.2 Programmatic Advertising Platform Key Players in India
10.3 India Programmatic Advertising Platform Market Size by Type
10.4 India Programmatic Advertising Platform Market Size by Application

11 Central & South America
11.1 Central & South America Programmatic Advertising Platform Market Size (2014-2019)
11.2 Programmatic Advertising Platform Key Players in Central & South America
11.3 Central & South America Programmatic Advertising Platform Market Size by Type
11.4 Central & South America Programmatic Advertising Platform Market Size by Application

12 International Players Profiles
12.1 AppNexus Inc.
12.1.1 AppNexus Inc. Company Details
12.1.2 Company Description and Business Overview
12.1.3 Programmatic Advertising Platform Introduction
12.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2014-2019))
12.1.5 AppNexus Inc. Recent Development
12.2 AOL Inc. (Verizon Communications Inc.)
12.2.1 AOL Inc. (Verizon Communications Inc.) Company Details
12.2.2 Company Description and Business Overview
12.2.3 Programmatic Advertising Platform Introduction
12.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2014-2019)
12.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development
12.3 Yahoo! Inc.
12.3.1 Yahoo! Inc. Company Details
12.3.2 Company Description and Business Overview
12.3.3 Programmatic Advertising Platform Introduction
12.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
12.3.5 Yahoo! Inc. Recent Development
12.4 DataXu Inc.
12.4.1 DataXu Inc. Company Details
12.4.2 Company Description and Business Overview
12.4.3 Programmatic Advertising Platform Introduction
12.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
12.4.5 DataXu Inc. Recent Development
12.5 Adroll.com
12.5.1 Adroll.com Company Details
12.5.2 Company Description and Business Overview
12.5.3 Programmatic Advertising Platform Introduction
12.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2014-2019)
12.5.5 Adroll.com Recent Development
12.6 Google Inc. (Doubleclick)
12.6.1 Google Inc. (Doubleclick) Company Details
12.6.2 Company Description and Business Overview
12.6.3 Programmatic Advertising Platform Introduction
12.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2014-2019)
12.6.5 Google Inc. (Doubleclick) Recent Development
12.7 Adobe Systems Incorporated
12.7.1 Adobe Systems Incorporated Company Details
12.7.2 Company Description and Business Overview
12.7.3 Programmatic Advertising Platform Introduction
12.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2014-2019)
12.7.5 Adobe Systems Incorporated Recent Development
12.8 Rubicon Project Inc.
12.8.1 Rubicon Project Inc. Company Details
12.8.2 Company Description and Business Overview
12.8.3 Programmatic Advertising Platform Introduction
12.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
12.8.5 Rubicon Project Inc. Recent Development
12.9 Rocket Fuel Inc.
12.9.1 Rocket Fuel Inc. Company Details
12.9.2 Company Description and Business Overview
12.9.3 Programmatic Advertising Platform Introduction
12.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
12.9.5 Rocket Fuel Inc. Recent Development
12.10 MediaMath Inc.
12.10.1 MediaMath Inc. Company Details
12.10.2 Company Description and Business Overview
12.10.3 Programmatic Advertising Platform Introduction
12.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2014-2019)
12.10.5 MediaMath Inc. Recent Development
12.11 IPONWEB Holding Limited (BidSwitch)
12.12 Between Digital
12.13 Fluct
12.14 Adform
12.15 The Trade Desk
12.16 Turn Inc.
12.17 Beeswax
12.18 Connexity, Inc.
12.19 Centro, Inc.
12.20 RadiumOne, Inc.

13 Market Forecast 2019-2025
13.1 Market Size Forecast by Product (2019-2025)
13.2 Market Size Forecast by Application (2019-2025)
13.3 Market Size Forecast by Regions
13.4 North America
13.5 Europe
13.6 China
13.7 Japan
13.8 Southeast Asia
13.9 India
13.10 Central & South America

14 Analyst's Viewpoints/Conclusions

15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.1.1 Research Programs/Design
15.1.1.2 Market Size Estimation
15.1.1.3 Market Breakdown and Data Triangulation
15.1.2 Data Source
15.1.2.1 Secondary Sources
15.1.2.2 Primary Sources
15.2 Disclaimer
15.3 Author Details


List of Tables and Figures

Table Programmatic Advertising Platform Key Market Segments
Table Key Players Programmatic Advertising Platform Covered
Table Global Programmatic Advertising Platform Market Size Growth Rate by Type 2018-2025 (Million US$)
Figuer Desktop Display Figures
Table Key Players of Desktop Display
Figuer Desktop Video Figures
Table Key Players of Desktop Video
Figuer Mobile Display Figures
Table Key Players of Mobile Display
Figuer Mobile Video Figures
Table Key Players of Mobile Video
Table Global Programmatic Advertising Platform Market Size Growth by Application 2019-2025 (Million US$)
Figure Global Programmatic Advertising Platform Market Share by Application in 2018 & 2025
Figure Governance Case Studies
Figure Commerical Case Studies
Figure Others Case Studies
Figure Programmatic Advertising Platform Report Years Considered
Figure Global Programmatic Advertising Platform Market Size and Growth Rate 2014-2025 (Million US$)
Table Global Programmatic Advertising Platform Market Size by Regions 2019-2025 (Million US$)
Table Global Programmatic Advertising Platform Market Size by Regions 2019-2025 (Million US$)
Table Global Programmatic Advertising Platform Market Share by Regions 2014-2019
Figure Global Programmatic Advertising Platform Market Share by Regions 2014-2019
Figure Global Programmatic Advertising Platform Market Share by Regions in 2018
Table Market Top Trends
Table Key Drivers: Impact Analysis (2019-2025)
Table Key Challenges
Figure PORTER'S FIVE FORCES ANALYSIS
Table Global Programmatic Advertising Platform Revenue by by Players (2014-2019) (Million US$)
Table Global Programmatic Advertising Platform Market Share by by Players (2014-2019)
Figure Global Programmatic Advertising Platform Market Share by by Players in 2018
Table Global Programmatic Advertising Platform by Players Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Area Served
Table Key Players Programmatic Advertising Platform Product/Solution/Service
Table Date of Enter into Programmatic Advertising Platform Market
Table Mergers & Acquisitions, Expansion Plans
Table Global Programmatic Advertising Platform Market Size by Type (2014-2019) (Million US$)
Table Global Programmatic Advertising Platform Market Size Share by Type (2014-2019)
Figure Global Programmatic Advertising Platform Market Size Market Share by Type (2014-2019)
Table Global Programmatic Advertising Platform Market Size by Application (2014-2019) (Million US$)
Table Global Programmatic Advertising Platform Market Size Share by Application (2014-2019)
Figure Global Programmatic Advertising Platform Market Size Market Share by Application (2014-2019)
Figure Global Programmatic Advertising Platform Revenue Market Share by Application in 2018
Figure North America Programmatic Advertising Platform Market Size 2014-2019 (Million US$)
Table North America Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$)
Table North America Key Players Programmatic Advertising Platform Market Share (2018-2019)
Table North America Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$)
Table North America Programmatic Advertising Platform Market Share by Type 2014-2019
Table North America Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$)
Table North America Programmatic Advertising Platform Market Share by Application 2014-2019
Figure Europe Programmatic Advertising Platform Market Size 2014-2019 (Million US$)
Table Europe Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$)
Table Europe Key Players Programmatic Advertising Platform Market Share (2018-2019)
Table Europe Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$)
Table Europe Programmatic Advertising Platform Market Share by Type 2014-2019
Table Europe Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$)
Table Europe Programmatic Advertising Platform Market Share by Application 2014-2019
Figure China Programmatic Advertising Platform Market Size 2014-2019 (Million US$)
Table China Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$)
Table China Key Players Programmatic Advertising Platform Market Share (2018-2019)
Table China Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$)
Table China Programmatic Advertising Platform Market Share by Type 2014-2019
Table China Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$)
Table China Programmatic Advertising Platform Market Share by Application 2014-2019
Figure Japan Programmatic Advertising Platform Market Size 2014-2019 (Million US$)
Table Japan Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$)
Table Japan Key Players Programmatic Advertising Platform Market Share (2018-2019)
Table Japan Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$)
Table Japan Programmatic Advertising Platform Market Share by Type 2014-2019
Table Japan Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$)
Table Japan Programmatic Advertising Platform Market Share by Application 2014-2019
Figure Southeast Asia Programmatic Advertising Platform Market Size 2014-2019 (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$)
Table Southeast Asia Key Players Programmatic Advertising Platform Market Share (2018-2019)
Table Southeast Asia Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$)
Table Southeast Asia Programmatic Advertising Platform Market Share by Type 2014-2019
Table Southeast Asia Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$)
Table Southeast Asia Programmatic Advertising Platform Market Share by Application 2014-2019
Figure India Programmatic Advertising Platform Market Size 2014-2019 (Million US$)
Table India Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$)
Table India Key Players Programmatic Advertising Platform Market Share (2018-2019)
Table India Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$)
Table India Programmatic Advertising Platform Market Share by Type 2014-2019
Table India Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$)
Table India Programmatic Advertising Platform Market Share by Application 2014-2019
Figure Central & South America Programmatic Advertising Platform Market Size 2014-2019 (Million US$)
Table Central & South America Key Players Programmatic Advertising Platform Revenue (2018-2019) (Million US$)
Table Central & South America Key Players Programmatic Advertising Platform Market Share (2018-2019)
Table Central & South America Programmatic Advertising Platform Market Size by Type 2014-2019 (Million US$)
Table Central & South America Programmatic Advertising Platform Market Share by Type 2014-2019
Table Central & South America Programmatic Advertising Platform Market Size by Application 2014-2019 (Million US$)
Table Central & South America Programmatic Advertising Platform Market Share by Application 2014-2019
Table AppNexus Inc. Company Details
Table AppNexus Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table AppNexus Inc. Recent Development
Table AOL Inc. (Verizon Communications Inc.) Company Details
Table AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table AOL Inc. (Verizon Communications Inc.) Recent Development
Table Yahoo! Inc. Company Details
Table Yahoo! Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table Yahoo! Inc. Recent Development
Table DataXu Inc. Company Details
Table DataXu Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table DataXu Inc. Recent Development
Table Adroll.com Company Details
Table Adroll.com Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table Adroll.com Recent Development
Table Google Inc. (Doubleclick) Company Details
Table Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table Google Inc. (Doubleclick) Recent Development
Table Adobe Systems Incorporated Company Details
Table Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table Adobe Systems Incorporated Recent Development
Table Rubicon Project Inc. Company Details
Table Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table Rubicon Project Inc. Recent Development
Table Rocket Fuel Inc. Company Details
Table Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table Rocket Fuel Inc. Recent Development
Table MediaMath Inc. Company Details
Table MediaMath Inc. Revenue in Programmatic Advertising Platform Business 2014-2019 (Million US$)
Figure MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2014-2019)
Table MediaMath Inc. Recent Development
Table IPONWEB Holding Limited (BidSwitch) Company Details
Table Between Digital Company Details
Table Fluct Company Details
Table Adform Company Details
Table The Trade Desk Company Details
Table Turn Inc. Company Details
Table Beeswax Company Details
Table Connexity, Inc. Company Details
Table Centro, Inc. Company Details
Table RadiumOne, Inc. Company Details
Table Global Programmatic Advertising Platform Market Size by Regions (Million US$) 2019-2025
Figure Global Programmatic Advertising Platform Market Size Share by Regions (2019-2025)
Figure Global Programmatic Advertising Platform Market Size Share by Regions in 2025
Figure North America Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD)
Figure Europe Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD)
Figure China Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD)
Figure Japan Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD)
Figure Southeast Asia Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD)
Figure India Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD)
Figure Central & South America Programmatic Advertising Platform Market Size Forecast (2019-2025)(Million USD)
Table Global Programmatic Advertising Platform Market Size by Product (2019-2025) (Million US$)
Figure Global Programmatic Advertising Platform Market Size by Product (2019-2025)
Figure Global Programmatic Advertising Platform Market Size by Product in 2025
Table Global Programmatic Advertising Platform Market Size by Application (2019-2025) (Million US$)
Figure Global Programmatic Advertising Platform Market Size by Application (2019-2025)
Figure Global Programmatic Advertising Platform Market Size by Application in 2025
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources

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